In an era where Netflix, Spotify, and YouTube dominate daily media habits, are TV and radio ads still effective? businesses often wonder: Are traditional TV and radio ads still worth the investment? Or should every marketing dollar be funneled into digital ads and influencers? Let’s break down whether TV and radio advertising still make sense — and how smart brands can use them alongside streaming to maximize reach.
The Shift: Streaming vs. Traditional Media
Are TV and radio ads still effective? There’s no denying it — streaming is king. According to recent reports, over 80% of households in developed markets now subscribe to at least one streaming service. Audio streaming has exploded too, with podcasts and music apps replacing a lot of drive-time radio. But here’s the twist: Traditional broadcast media haven’t disappeared.
TV still reaches millions daily. Live events — sports, news, and local programs — keep millions glued to their screens. Meanwhile, radio continues to hold massive power during commutes, in offices, and in stores.
Who Still Watches TV and Listens to Radio?
- Older demographics: Boomers and Gen X still rely heavily on TV and radio.
- Local audiences: Regional businesses thrive on local radio spots and community TV ads.
- Events & prime time: Major live broadcasts — think World Cup, elections, award shows — gather audiences that digital ads can’t easily match.
- Car commutes: Many people still tune in to FM/AM stations while driving
What TV and Radio Offer That Streaming Doesn’t
- Mass Reach, Fast
A single prime-time TV spot can reach millions instantly — no need for complex audience targeting. Radio spots reach thousands on repeat throughout the day. - Local Trust
Local stations build familiarity and trust. A well-placed ad can make your brand feel part of the community. - Multi-Channel Synergy
TV or radio ads paired with digital retargeting often boost results. Consumers see your ad on TV, then Google your brand on their phone — it’s powerful when coordinated right.
The Downsides to Consider if TV and radio ads are still effective
- Cost: TV and radio spots aren’t cheap, and production costs add up too.
- Less Precision: You can’t micro-target like you do with social ads or Google Ads.
- Measuring ROI: It’s trickier to track exact conversions, though QR codes and unique URLs are helping bridge this gap.
So, Are TV and Radio Ads Still Worth It?
If your audience is there, yes.
But they shouldn’t be your only play. The most successful brands blend the trust and reach of traditional media with the precision and measurability of digital campaigns. If you run a local business, have a large or older customer base, or want to launch a big brand push, a well-crafted TV or radio campaign can still deliver strong ROI, especially when combined with social ads, search, and email marketing.
Ready to Make Smarter Media Choices?
Not sure if TV or radio is right for you? Or how to blend it with your digital ads for maximum impact?
Book a free strategy session with us today — we’ll help you plan a campaign that makes every ad dollar work harder.
