A logo isn’t a brand. A color palette isn’t a brand. A catchy slogan isn’t a brand.
In Nigeria’s fast-paced, hyper-competitive market, branding is what…
The FMC Agency
INTRODUCTION
Choosing the wrong marketing agency in Lagos can cost you ₦5 million or more and waste six precious months of your business growth.
Here's…
Introduction: Why Lagos Is Not Just Another Market
Lagos isn't just Nigeria's commercial heartbeat—it's Africa's most dynamic consumer laboratory.
With over 20 million residents, a…
The holy month of Ramadan transforms shopping patterns across MENA. But the real test comes after Eid.
For marketers, the weeks after Ramadan are just…
INTRODUCTION
Nigeria's Most Powerful Marketing Tool
In a country of over 220 million people spread across diverse geographies, languages, and income brackets, road show marketing…
Introduction
Let's start with an uncomfortable truth: 90% of marketing campaigns fail to meet their objectives.
If you've ever launched a campaign that looked great…
